Create a Landing Page That Performs Great

As the internet continues to develop and grow exponentially, jobs related to the industry do too, particularly those that relate to web design and development. The prediction is that by 2029, the job outlook for these two fields will grow by 8%—significantly faster than average. Whether you’re seeking salaried employment or aiming to work in a freelance capacity, a career in web design can offer a variety of employment arrangements, competitive salaries, and opportunities to utilize both technical and creative skill sets.

What does a career in web design involve?

A career in website design can involve the design, creation, and coding of a range of website types. Other tasks typically include liaising with clients and discussing website specifications, incorporating feedback, working on graphic design and image editing, and enabling multimedia features such as audio and video. Requiring a range of creative and technical skills, web designers may be involved in work across a range of industries, including software companies, IT consultancies, web design companies, corporate organizations, and more. In contrast with web developers, web designers tend to play a more creative role, crafting the overall vision and design of a site, and determining how to best incorporate the necessary functionality. However, there can be significant overlap between the roles.

Full-stack, back-end, and front-end web development

The U.S. Bureau of Labor Statistics (BLS) Occupational Outlook Handbook tends to group web developers and digital designers into one category. However, they define them separately, stating that web developers create and maintain websites and are responsible for the technical aspects including performance and capacity. Web or digital designers, on the other hand, are responsible for the look and functionality of websites and interfaces. They develop, create, and test the layout, functions, and navigation for usability. Web developers can focus on the back-end, front-end, or full-stack development, and typically utilize a range of programming languages, libraries, and frameworks to do so. Web designers may work more closely with front-end engineers to establish the user-end functionality and appearance of a site.

Are web designers in demand in 2024?

In our increasingly digital environment, there is a constant need for websites—and therefore for web designers and developers. With 17.4 billion websites in existence as of January 2020, the demand for web developers is only expected to rise. Web designers with significant coding experience are typically in higher demand and can usually expect a higher salary. Like all jobs, there are likely to be a range of opportunities, some of which are better paid than others. But certain skill sets are basic to web design, most of which are key to how to become a web designer in 2024.

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Collaboration is a key component of many creative endeavors, and music production is no exception. In fact, collaboration can be essential to the success of a music project, as it allows for the pooling of diverse talents and perspectives to create something truly unique and compelling.

Introduction

There are many ways that collaboration can take place in music production. For example, musicians may collaborate on the creation of a song, with each musician contributing their own unique parts to the overall composition. Producers and engineers may collaborate to ensure that the final mix and master are of the highest quality possible. Songwriters and producers may also collaborate to develop the song's overall structure, lyrics, and arrangement.

Benefits

One of the key benefits of collaboration in music production is that it allows for a more diverse and innovative approach to music-making. When individuals from different backgrounds and with different skill sets come together, they bring a range of perspectives and ideas to the table. This can result in a more dynamic and interesting final product, with elements that may not have been present if the project had been created by just one person.

Another benefit of collaboration is that it can help to mitigate the risks and challenges that can arise during the music production process. For example, if a musician is struggling to come up with a particular part or melody, another musician may provide a fresh perspective or suggest a new approach. Similarly, if a producer is having difficulty getting a particular sound or effect just right, another engineer may offer some advice or expertise.

Challenges

Of course, collaboration in music production is not without its challenges. Communication can be a key issue, particularly when working with individuals from different backgrounds or with different areas of expertise. It's important for collaborators to be clear and transparent about their goals, preferences, and expectations, and to be willing to compromise and make adjustments as needed.

In addition, it's crucial to ensure that all collaborators are on the same page regarding creative direction and vision. If individuals have different ideas about where the project should go, it can be difficult to achieve a cohesive and unified final product.

Conclusion

Despite these challenges, collaboration remains an essential component of music production. By working together, individuals can create music that is truly greater than the sum of its parts, and that has the potential to resonate with audiences around the world. Whether collaborating with other musicians, producers, engineers, or songwriters, the power of collaboration in music production cannot be underestimated.

Last month, I had the chance to attend CSS Day in Amsterdam, a two-day event split between a “UI day” focusing on the intersection of design and development, and a “CSS day,” with speakers who covered more in-depth, technical CSS subjects. The talks were as diverse as the backgrounds of the speakers themselves, but there was one common thread: In this era of rapid change, are we, as product people, equipped to design for automation, machine learning, and AI?

What does automation mean for designers?

It's hard to work on a product team that hasn’t automated some part of their workflow in the name of productivity. If machines can take care of the repeatable tasks and heavy lifting, designers can focus on doing more meaningful work. But how does this affect the way we use the work being created by machines?

Josh Clark, founder of design studio Big Medium, provoked the audience with this very question during his talk, ‘A.I. is your New Design Material’. Some of the most impressive advancements in recent technology are things like facial recognition, predictive text, and image search, all powered by machine learning. But it's important to remember—all of these technologies are still built on code. The upside is less room for error. No real emotions, expectations, or feelings get in the way of the job it was designed to do.

Yet, as humans, we assume that when facial recognition fails, the whole process is inherently flawed. But was it really?

According to Josh, that is the most fundamental thing to understand when it comes to machines. Not meeting our human expectations doesn’t automatically make the technology itself a failure. These things were, by definition, built on logic, which begs the question: Can a robot's solution actually be wrong?

The point of introducing machine learning into our products was never to have them do all the work. Instead, algorithms and logic-based solutions ought only provide humans with better insight so as to empower us to arrive at better solutions, faster.

This fundamental understanding of our users really helps us make better products. This might be a simple example, but if a computer can figure out how to walk on its own, maybe it's time to start investigating why and how these solutions were formed.

How do we design for the unknown future?

Jared Spool, Co-Founder of UIE asks, “What was the most important thing you learned yesterday, and how will it impact what you do in the future?”

As designers and researchers, we essentially always need to think about how we design products for the future, even as we’re meeting the demands of present-day design. A tall order, especially when things move as fast as they have been over the last decade.

To start, Jared advocates for looking back at the ways in which our design processes have already changed.

Remember when UX/UI wasn't a priority for many companies? As a consultant during a time when the Internet had yet to hit mass market appeal, Jared was able to steer many companies into a mindset that considered the user experience of a product.

But this also lets us gain input into how UX and UI have looked over the years, which might give us a better idea of what these concepts will look like moving forward. Jared describes a term called "The UX Tipping Point," with great actionable steps on how to get there.

In the past, designers had to fight for a seat at the table. If today you’re not starting from a place of advocating for user experience (like they were 10 years ago), you’re likely not starting at that tipping point. As a result, designers still have to ensure that the role of UX matures within the company, as well as the understanding of what makes UX important. When an organization hits the last stage, and fully embraces UX design in everything the company does, they fully hit The UX Tipping Point.

Are we designing for users or ourselves?

People don't always know what they want, even if they think they do. As Joe Leech, a UX psychologist says, "People want more choices, but can't deal with them.”

So how do we design for our users, if our users aren’t always telling us the truth? This is one of the most important questions, and something that extensive UX research helps us accomplish.

Back in the 2000s, psychologists Sheena Iyengar and Mark Lepper ran a study regarding consumer choices. They went to a local supermarket and instructed the store to only sell 6 varieties of jam one week, followed by 30 varieties the following week.

They ran a study on how much jam was sold, and to everyone's surprise, more jam was sold in the week with only 6 choices. But interestingly enough, when the consumers were asked which week they preferred more, they responded with the week that had 30 choices.

Using this analogy, Joe makes a point that is hard to argue with, “A designer who doesn't understand psychology is going to be more successful than an architect who doesn't understand physics.”

User research, and a wide variety of it, helps teams get as close as possible to the root of a user’s needs, over their wants. Studying responses on a larger scale is more work, but it helps form the foundation for true UX.

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